For most service organizations, one of the more difficult challenges they face is to differentiate themselves from their competition. Within the investment advisory/consulting area, there is certainly no lack of competition. We believe the following is what differentiates Johnston Investment Counsel from our competitors:

1. 100% Independence

Johnston Investment Counsel is not owned or affiliated with any brokerage, insurance, accounting, actuarial firms, or banks. We believe this independence is a key advantage since we have no incentive to use a certain type of product from a specific firm.

Johnston Investment Counsel is willing to consider any manager/fund that passes our rigorous quantitative and qualitative analysis. In comparison, brokerage, insurance companies, and banks often have incentives to only use their proprietary funds which may or may not be the best in an individual category.

2. Fee Based Advice

Johnston Investment Counsel's sole compensation is from its client-based fees. Since we do not accept commissions, we have no incentive to "sell product". It is our research that guides our advice and recommendations.

3. Professional Experience & Credentials

Johnston Investment Counsel staff have earned MBA's, as well as their Chartered Financial Analyst and Certified Financial Planner designations. There are significant ongoing continuing education requirements. In addition, staff members have nearly twenty years of investment industry experience.

4. Research Intensive Investment Process

Everything Johnston Investment Counsel does is based on fundamental and detailed research, most of it proprietary to Johnston Investment Counsel.

5. Employee Owned

Johnston Investment Counsel is solely owned by its employees. Since employee compensation is tied to the success of the firm, we are highly focused on maintaining our existing client relationships and providing a high degree of client service. Because we are a relatively small firm, we can quickly answer client inquiries.

6. Fiduciary Focus

As a registered investment advisor, Johnston Investment Counsel is a fiduciary to its clients which means Johnston Investment Counsel has the responsibility to always act in its clients best interest. Brokers do not have this responsibility. Learn more Fiduciary Advisors and Fiduciary Responsibilty.

 

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